The subject will be amazing for you because it will lead you to the information related to the link building. Link building has acted as the bridge that has eased the distance between a website and a user. It helps any campaign or website to tread fast to come into existence, in each potential search that show-up in several search engines.
The point of interest which popped-up here is that the appearance of the website or campaign does not matter unless they have been provided by the optimized link building. To make your way easy, we have split this journey into small milestones for a great experience.
Guide to Link Building-
Let’s begin with the basic language that the link building is the professional practice to promote your website on another website with the intent of securing a link on their website of your page. It is only through the links that a user can easily scroll between several pages on the internet.
Search engines are very smart as they use the link to crawl the web. Further, they crawl the links between individual pages on your website and then crawl the links between the entire website.
Link building constitutes of certain techniques that vary in difficulty as the process requires a different level of optimizations. It has been admitted by the SEOs that link building is one of the hardest and trickiest parts of their job profile.
And this is the typical time-consuming work that most of the SEO spend for the optimal outcomes for their client’s website optimization. All it takes high precision and mastery of work in link building for the optimized results for your website’s ranking among the top searches. Though, it is the art of link building that leads to the quality results on the search engine.
Benefits of Link Building-
Link building benefits in the following ways;
- Domain Authority
Link building benefits in the domain authority. It refers to the score of the search engine. Domain authority can score your website from 1 to 100, where higher score will determine the rank. Domain authority is measured by the evaluation made on the factors, including linking root domain and several total links.
- Referral Traffic
Link buildings benefit in referral traffic. It is the count of visitors to your website that came by virtue of the direct links from another website, instead of direct searches. Referral traffic leads to an increase in page ranking.
- Brand Visibility
Link building benefits in mark visibility. It is the technique to boost your brand, product or website in front of the consumer’s eye and of course, it enhances the search engine ranking.
- Influencer Marketing
Link building benefits in influencing marketing. This marketing is based on hitting the fan groups, social shares and specific groups where you will get the influential results for your website and products.
- Trust and Credibility
Link building benefits in trust and credibility. By the optimal utilization of the link building, it will increase trust and credibility among the consumers as it helps in highlighting the privacy, policy, trust badges, social profiles and so on.
How link building affects search engine?
Link building helps to discover new web pages and further assist to determine how well a page should rank in their searches.
Once the search engine is done by crawling pages on the web, then it extracts the content for these pages and stacks up to their indexes. The above process decides the ranking of a page depending upon the quality of content.
When the process of ranking is underway, search engines not only examine the content but they also consider the number of links pointing towards the page from an external website.
It depends upon the quality of the website which provides your link, if your link is represented by the high-quality website then you will be among the top rankings of web searches.
Last year’s Google report said that most searches made in their search engine were the outcome of the link building. It has additionally suggested that the top-ranked websites have provided the optimal results for the pages when searched through search engines.
We can co-relate link building with, an iceberg which looks small in size on the surface of the sea but, enormous when seen underneath.
Reasons why link building passed away?
Link building has suffered the diminishing trend due to its incompetency to entice the targeted traffic. The sole intent of link building is to attract targeted traffic and if that aspiration is not achieved then the whole process will be like a dead fish.
Yes, it is true when you have sanctified your working hours and finances for link building and somehow the results are not favorable then it leads to the distress.
Below, are some reasons for the passing away of link building-
- One of the primary reasons for the diminishing trend in link building is that your links hailed from inappropriate websites. Taking an example it will look absurd if your business website is getting links from a medical website. Considering a countermeasure you can link your website to the other website which is related to the content of finance, economy, and business.
- When your link building is just for the sake of backlinks, then it will seriously not help to your website. Link building works back-to-back with content marketing so that numerous people visit your website to read the content.
- Hey, look Google has done a hate crime! Just kidding. As per Google, link building is manipulative and thus Google hates it. For that, it has developed several updates and Penguin is one of them which efficiently prevents search engine spam.
- Thousands of referring pages generated through backlinks might work for you. The reason link building is dying is due to the absence of adequate referring domains.
- Link building passed away due to the link velocity. It is the factor that determines how fast or slow you are procuring backlinks. It creates a ruckus when you are losing links than that of increasing.
- Losing the backlinks is also the factor that is responsible for the diminishing trend in link building. Backlinks can be lost due to the closure of the website, termination of page, or maybe webmaster determined to exclude your link.
Tips to rank without building links-
The ranking does not only depends upon the link building, rather there are other factors too for the top rankings;
- You need to formulate relevant and worthy content that can disperse laurels for your website. By the use of knowledgeable and rich content, you can undoubtedly dominate the web searches. By adhering to the above practice your user’s requirements will be accomplished.
- Long-tail keywords will work as the comrade for you. These are a blend of three to four words that form a phrase. These keywords are, specifically used by the customer for purchases based on web searches. Considering, an example concerning long-tail keywords, the customer will search on the web; paragliding in british columbia. Then, the search engine will consolidate the results from numerous websites and pages in providing the pertinent information that is in concern.
- The customer’s review will serve, as the embellishment for your website. Good reviews that you receive from your customers, heightens your accomplishment and hoist you to gain top rankings. Consider good reviews as the vote that will secure your victory to the top rank.
- Have you ever tried to burst out the latest news about your niche? By doing such an activity you can widen your search traffic. You need to research, regularly about your services and ways to transform them efficiently. Breaking news, in this regard, will ensure your podium ranking.
- Viral infographics can do marvels for you. People get tempted to the viral infographics, that are rich in ornate content and vibrant graphics. If your infographics adhere to the above-said tactic then, your marketing and advertising campaign will lead you to the top ranks.
- Administering regular, updates to your content will confer you a hike in your ranking. You must, try to update the content periodically, because Google keeps an eye on the updated content and ranks them accordingly.
The essence of good ranking-
Professing the all above said, your vision will be affirmative in support that, ranking can be built without link building. All you need is to brush-up your knowledge for the rich content in your blogs. By doing such activity the google bots will rank you up.
Make your content, appealing to the people and be a helping hand in solving their problems and queries. Viral infographics that, strike the mind of the users should be utilized on all possible platforms. Last, but not least, buzz the breaking news which is related to your services and website.
Practicing such, tactics will provide you a good ranking without link building.
Savannah Toliman is working as Blogger at brillinfosystems.com an SEO Expert Agency. she has an Experience of 5 years in Content Marketing and has written several blogs for national and international websites. She likes traveling, Reading and is passionate about writing.