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Twenty years ago, Bill Gates and Collins Hemingway presented a book called ‘Business @ the Speed of Thought’ in which they explained the influence of technology on business. Although the concepts highlighted in the book look obsolete, the primitive proposition of the book still prevails – the emerging technologies help

When the digital market started growing at an exponential rate, brands world over understood that the transition from offline to online was not too far away. About 2 decades ago, the internet was created. Following this, a number of platforms came up that used the internet as their primary source

This article will compare the benefits of telemarketing over traditional marketing. For the purposes of this article, the term “telemarketing” means contacting prospects or customers by calling them on the phone and traditional marketing includes ways of delivering marketing messages to customers without calling them, such as ads in newspapers

Social media is becoming a second life for people. Most of us are living a dual life, one in reality and other on social media. Posting pictures of the fun and ravishing parts of the life, sharing your thoughts, etc. is what social media is all about. It has created