Digital Marketing

Text-based searches are still the most common way to look for business online, but that trend is quickly changing. Voice searches have proven themselves as a completely viable alternative to text-based searches. We live in an era of convenience and there are very few things that are as convenient as using your voice to ask […]

Social media is one of the most powerful tools in digital marketing. According to a Statistic study, the average person spent 135 minutes daily on social media in 2017, which is a 9.3% increase from 2016’s figure of 126 minutes. In 2024, this number is expected to increase by at least 12% as more social

Marketing of a law firm online requires constant work. There are plenty of online tools to reduce the amount of time put in miscellaneous tas/ks. Evaluating the tools and choosing the ones that work best will help automate the task and free up your time to serve your clients. Here are ten essential online tools

The credibility of your business depends on how consumers perceive your website. It is important for a business to target the right demographic and create a website that will compel the visitors to engage. This is where the importance of an excellent and responsive design comes in. A meticulously designed website can bring in considerable

Twenty years ago, Bill Gates and Collins Hemingway presented a book called ‘Business @ the Speed of Thought’ in which they explained the influence of technology on business. Although the concepts highlighted in the book look obsolete, the primitive proposition of the book still prevails – the emerging technologies help move business faster. No one

A successful brand building process helps in increasing sales and advocating your product or service to the potential customer. The process involves defining the target audience, working on the brand mission, conducting market research, creating a value proposition, working on the brand guidelines, etc. But what if all of these are implemented and you lose

People online are bombarded with more information, marketing, and advertising than they ever were before. That said all of this so-called noise has made it difficult for businesses to effectively get heard by their target audience. Product animation, for the most part, helps by offering people a creative yet immersive view of a product or

Writing a high converting copy is a must for your business to convert casual visitors into customers and raving fans. Whether you write your copies by yourself or hire an expert copywriting, you need to make sure that it’s relevant and compelling to your target audience. Most good copies you see online seem easy to