Social Media

Social Media

9 Best Practices for Recruiting Via Social Media

A great number of companies use social media to promote their brand or products, but did you know that this platform is also used for the purpose of recruiting? A recent survey showed that 92% of recruiters use social media for recruitment efforts. Finding the right talent in your field can be a tricky business as most of the times there is a contradiction between what the labor market is […]

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Digital Marketing, Social Media

Instagram Vs YouTube Influencer – Whom Should You Choose For Your Brand?

Many brands are using Instagram and YouTube for their influencer marketing campaigns. Both of these are effective visual platforms to promote your brand. Instagram has 1 billion and YouTube has 1.9 billion monthly active users. Both platforms have a huge potential to help you increase sales, generate traffic, and tap into new markets. But not all brands can afford to launch campaigns on both platforms at the same time. So,

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Digital Marketing, Social Media

Tech How-To: Launching an Event on Facebook

Facebook is a major online social networking platform, which connects you with your loved ones and gives you a daily dose of infotainment from across the world. I remember using it mostly for the memes and the birthday reminders. Though Zuckerberg’s project has recently seen a pushback in popularity (due to the rise of other engaging forums and privacy hack news), yet stats show its marketing side to have excelled

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Business, Social Media

How Can a Small Business Invest in Its Social Media & Content Marketing Strategy?

One of the biggest parts of running a successful business is marketing the product.To do that, a business must first create a brand. Branding is an integral part of business.Having a strong brand can mean the difference between a successful product and an unknown one. The digital age has brought many more ways to build a brand, especially online marketing. One of the best ways to create your online brand

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Social Media

Top 10 tips to promote an online course on social media

The popularity of online courses has been on the rise in recent years. There are a lot of institutions and organisations which offer online courses for both students and professionals alike. In an increasingly competitive market, it is getting harder to get the attention of social media users. This is because course creators often do not maximise the potential of social media channels to the fullest. So, let us have

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Social Media

How to use Social Media for a local business

Social Media was once just a like a little more than a communication tools for everyone, however, business-minded people found its significance to their businesses through Social Media Marketing. Realizing the fact that these Social Media sites (i.e Facebook, Instagram, LinkedIn, Youtube, etc.) made it possible to get instant updates and feedbacks with a smooth communication, it’s a great advantage for local businesses to become more successful with their goals

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Social Media

8 Must-Do Instagram Marketing Tips for Business

Instagram is the online realm of influencers and the land of constant scrolling. It’s the place for branding and selling. In short, it’s definitely the place you want to be. If you’re still not sure if your marketing campaign is InstaReady, make sure to go through these 8 must-do tips and tricks for your business. 1. Engage With Your Audience Before launching your marketing campaign, it’s extremely important to know

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Digital Marketing, Social Media

5 Smart Tools To Embed Live Instagram Feeds On Your Website

Instagram is something a child learns to operate from it’s birth. That’s how famous Instagram is. Not just a famous social media platform, it is also a very important marketing platform that allows brands to flourish and expand their brand’s social media reach and customer base. Embedding Instagram Feeds On Website Marketers continuously look for ways to exploit Instagram for their marketing purposes. Almost all major brands have their presence

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Digital Marketing, Social Media

5 Essential Online Marketing Strategies for Businesses in 2026

Do you know what obliterated the dinosaurs? Sure, the asteroid had a part in it, but their inability to adapt to the changing world is the actual reason behind their extinction. Cockroaches, on the other hand, had survived mass extinction by adapting to the new world. But what does that have to do with marketing strategies? You see, the field of marketing is quite dynamic (more than our planet). And

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Digital Marketing, Social Media

4 Reasons Why Google+ Failed

Google’s once much-hyped social network, Google+, shut down recently after just 8 years on the social circuit. The announcement came last year, when it was revealed that a bug, which had been present for over two years, led to the exposure of millions of user’s data to external devs. At this stage, Google+ was already dying. However, this is not the first example of a Google social network having to

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