So you have finalised on the content, have got together a design and development team, and all that remains is to zero in on the design elements. Think carefully before you pick the design elements of your website. In addition to conveying your brand’s message and identity, it also has a functional value. 66% of users on the Internet prefer a streamlined, clean, and aesthetic design to drab pages of text.
Simply put, the design of your website has the power to bring in more traffic your way. It makes a difference in how the users view your brand and can turn visitors into potential customers. Here are thus 10 web design tips from Globalgraphics, a team of web designers that can help you strategies a new-age design for your website.
10 web design tips you need RIGHT NOW
1. Know how to make wise use of the fold
With visitors like students having Samsung case study analysis spending 57% of their time above the fold, you have your best playing field all set for a showdown. Whatever the screen size, make sure that the fold gets the attention it deserves. Go for a clear and relevant headline. Mention the main call to action in the fold. Finally, add a visual element to spruce things up.
2. Aim for ample white space
De-cluttering your website is the first step towards cutting-edge web design. Cut out sidebars and sliders. Streamline the navigation menu. Get rid of unnecessary text and pictures. Elements that do not improve the all-around user experience must go. And then, make space for loads of pleasing, easy-on-the-eye white space.
3. Keep a check on site load speed
Site load speed is one of those elements that can influence bounce rates, conversions, revenues, and user satisfaction. So, keep your site load speed low. As a web designer, that means picking out design elements carefully. Choose elements that do not take much time to load. Stick to modern and minimalistic designs for best effects.
4. Make text legible and easy-to-read
Just like choosing the right kind of content, picking out the right kind of text to display that content is equally important. Enhance the effectiveness of your copy with a carefully-chosen font and typography. Do not go for complicated and ornate designs for the font. Keep it legible and pleasing to the eye. Combine bold typography with a simple design to hit home-run on this one.
5. Keep an easily Scannable design using visual hierarchy
Modern web designers should know that what they place on the webpage guides what the visitors see first, second, and last. For example, a large title at the top of the page and tiny text for privacy or return policies at the bottom of the page can define visual hierarchy. Make sure you know how to use guiding shapes, sizes, and styles to guide visitors around the site.
6. Prioritise simple elements throughout the webpage
Visitors HATE complexity. Studies have shown that the more complex designs you opt for, the less are the chances of it is appealing to the visitors. You could go for simpler designs without too many elements fighting for attention on the page. For example, think whether you really need a sidebar or where to feature standard layouts.
7. Go for mobile-first approaches in design
Mobile responsiveness is crucial in web design when you are in 2019. If your website is not mobile-friendly, visitors won’t have a nice time around your website with misplaced banner texts and stilted photos. Keep controls like swipe features in mind when designing the webpage, so the transition from desktop to mobile is utterly seamless.
8. Streamline navigation techniques
Ensure that the design leads the viewer around the website. A clean and streamlined navigation process with good use of position, contrast, and colour will help focus the eyes of the viewers. Don’t go for complicated designs; stick to one basic navigation menu to make things easier for the visitors.
9. Make use of the Hick’s Law
Hick’s Law states that the number of choices determines the time an individual takes in making a decision. The more the choices, the more time they take in deciding. Reduce the number of menu items, display just the social media buttons you are active on, pitch only one call to action, and limit form fields to make use of the Hick’s Law.
10. Use people in pictures to add a human element
A Basecamp case study found that conversions increased by 102.5% just by having a large picture with a person in the background. A human element in the design is proven to drive conversions. So, ensure that you go for featured images containing real, humane elements. Steer clear of stock photos, but go for pictures with real people in them.
Reading about 10 web design tips and actually applying them to your website are two starkly different things. Some of the aspects mentioned above are pretty in-depth. So, don’t lose heart if you do not get it right at the first go. Try your hand at the various web design elements that are bound to work this year and beyond, and you will find the ones that work well for your brand. Godspeed!
Andy Alvin, an Adelaide-based web developer, is also a custom assignment expert for MyAssignmenthelp.com. He assists students with programming, good research paper topics and Ford case study analysis. When not managing his web design firm in Adelaide, he enjoys writing resourceful blogs on technology, web development and design, and an occasional topic on education.