Content Marketing

Traditional marketing channels like radio, television, newspapers, and magazines are gradually becoming less and less effective. In the meantime, content marketing starts to overshadow them with its effectiveness and practicality. Part of the reason why it turned out so successful was because of the dramatic expansion of mobile connectivity—which later created a solid ground for the development of mobile marketing. Mobile devices became more suitable for texts, videos or images,

Amidst the long list of marketing strategies, content marketing is of imperative importance. There’s a reason why it’s said, ‘Content Marketing is the only marketing left!’ Not only because it’s highly efficient, it educates your customers about your expertise and authority in the industry. It does not directly say ‘Buy me’, unlike other marketing techniques, it talks to your customer and in the conversation delivers the message. However, there’s a

Creating content is considered as a vital marketing strategy today. From a business perspective, you need to make content and distribute it to the web accordingly. Content marketing tactics stay on every business model’s list. The demand is high so making content is extremelyon the higher side. So, there is a rush can be seenin creating content among the web.And most of the time it happens thatcreators make contents, distribute

The real estate market has been transformed significantly over the years. Whereas the industry has changed more gradually than various other sectors, it makes it the ideal sector for creative thinkers. With the development of digital media plus technology, real estate industry players have various methods of transforming their business practices. Capturing the attention of possible clients can be a challenging undertaking. As a result of individuals being bombarded with

Photo by Kaleidico on Unsplash As a digital marketer, I’m continually looking at website data and evaluating it for ways of improving channel performance and get users to various sites. Paid advertising channel marketers have been using data to improve their efforts, be it changing: Copy Call to actions Graphics Bidding options Ad Formats Audience targeting and more. Paid media marketers have a wealth of data at their fingertips that

In today’s content-driven world, every leading brand is aware of the power of content. Content is the nucleus of marketing — the currency to draw attention to your brand. This is precisely why all companies, small or big, are leaving no stone unturned to tap the potential of content marketing. They are using content marketing to build trust, generate quality leads, and cultivate customer loyalty. With consumers wanting well-researched content

Image Credits – Pixabay The Content Marketing Institute’s 2024 B2B content marketing statistics reveal an interesting insight. According to the research, 91%of B2B marketers use content marketing as an important tool to reach out to their customers. Furthermore, the study suggests that nearly 86% of B2C marketers also consider this as an important marketing strategy.  These figures are indirectly trying to point towards the growing importance of content marketing. Here

You might be thinking that content marketing strategy only revolves around writing quality blogs, tweets and creating unique web content but content marketing is much more than that. It is true that social outreach, branding and web content are a major part of the content marketing strategy but in order to make this strategy successful, you need something more. Content has now become the ultimate king of the digital platform