SMO

Digital Marketing, SMO

Is Your Social Media Branding Strategy Too Politically Insensitive?

I hate politics as much as anyone. Unfortunately, as a marketer, I don’t have the luxury of ignoring it. Politics touches every aspect of our lives. It influences the minds of our customers, so we need to understand what factors affect them, including any social justice movements they are following. […]

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Digital Marketing, How to, SMO, Tips and Tricks

Tips on How to Increase Your Instagram Followers

Introduction There was a time when Instagram was considered to be just another social media platform for teenagers. However, it is now considered to be an excellent platform for digital marketing. The 800 million of monthly active users on Instagram has been enough to garner the attention of marketers. It

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