Marketing has always been about the techniques to reach target audiences or customers. What’s changed now, as technology evolved, is the platform where you will find that targeted audience. In the early days, companies depended on traditional marketing strategies to sell a product to customers. Print Media Marketing, Broadcast Marketing, OOH Marketing, Direct Selling, Event

Choosing the right career path for yourself can be daunting yet exhilarating. You would be required to assess your love and passion for a field against the long-term stability and career prospects available in the domain. If you are creative, a quick thinker and good at analysing, a digital marketing career might be the right

Trying to figure out why your website is not working the way you intended it to? One of the most common reasons for this can be a lack of SEO utilisation. The world of SEO keeps on evolving and changing every day because of the new algorithms introduced frequently. However, there are some fundamental principles

Every year, the digital marketing landscape changes. Something new always happens that can have an impact on your digital marketing strategies. To be successful in a digital world, you need to stay on top of the latest trends in SEO, social media campaigns, email marketing, DSP advertising, and paid Facebook and Google Adwords advertising. Overall,