Let us start with a simple example from our daily life. You are planning for your friend’s birthday party, and the idea is to host an escape room game event. You start with searching for some of the best escape room games to enjoy with family at home, and the web pages associated with your

Creating a website is only the start of establishing yourself. To engage with your target audience, you need to be actively promoting your online platform. This is where search engine optimization tools come into play. Most people use search engines to begin their online journeys. If your website isn’t optimized for Google and other search

With all the new technology and platforms being launched, you might be wondering whether or not certain strategies and platforms are still relevant and effective. For many years, Snapchat has been a go-to tactic for marketers to reach their audiences. The question is, is Snapchat marketing still relevant in 2024? To answer this question, we’ve

It is often thought that sales and marketing enjoy hand-in-hand professional relationships. While this is true in theory, it is often far from reality. In fact, studies have shown that businesses can lose as much as ten per cent of their total revenue as a result of miscommunications between sales and marketing platforms. As technology

Introduction It is no wonder that every company is interested in selling to tech-savvy audiences today. However, reaching the target audience can be tricky due to the tactics used and the results obtained. Before I suggest how to reach out to your target audience, let’s find out two things: Who are these Tech-Savvy Audiences? Millennials