Do you know that over 90% of people click on results from the first page of Google? Hardly anyone checks out the second page. So, if your product page isn’t ranking at the top, most people won’t even know it exists.
Product listings fail to appear in search results because they don’t follow basic SEO practices. It helps search engines like Google to understand what your page is about.
Your listings get skipped without the right keywords, page structure, and helpful content. Even great products can stay hidden if search engines can’t read the page correctly.
I noticed product pages with local language modifiers like ‘fast shipping Singapore’ or ‘SG warranty’ ranked higher in Google. By improving product page SEO, Awebstar’s clients experienced a 3x increase in cart completions within 60 days. SEO isn’t just about traffic—it’s about qualified buyers.
Let’s make your listings stand out and climb to the top of search results!
A brutal truth: You’ve invested in ads, design, and development, but your listings are invisible.
You’ve spent money on ads and worked hard on your website’s design. You’ve built a great product page. But there’s a big problem—no one is finding it.
Search engines like Google decide which pages to show first. If your page isn’t set up correctly, it will be pushed to the bottom, resulting in fewer clicks, fewer visitors, and lower sales.
But the main thing is, why does this happen?
It’s due to SEO blind spots. Small mistakes can make search engines ignore your page. Maybe your product descriptions are too short. Maybe you’re missing the right keywords. Maybe your images don’t have the right tags. These little things add up and make your listings invisible.
This isn’t just a theory. It’s a real problem, and you need a solution.
I will show you exactly what’s hurting your rankings and how to fix it like a pro. No confusing jargon—just simple, clear steps to get your products seen.
Your product deserves to be noticed. Let me share with you the expert guide from Awebstar on how to fix your SEO blind spots and bring your listings to the top. Awebstar helped a local fashion brand increase product page traffic by 65% in 3 months.
7 Brutal SEO Mistakes Killing Your Product Listings
Your product listings should be bringing in traffic and sales, but they’re not. The reason? Hidden SEO mistakes are killing your rankings and keeping your products out of sight. If Google can’t understand, trust, or display your pages, they won’t show up where shoppers can see them. Here’s what might be holding your listings back:
1. You’re Copy-Pasting Product Descriptions Like Everyone Else
Google doesn’t like duplicate content. If you’re using the same product descriptions as your competitors or even across your own listings. Google sees them as unoriginal and will rank them lower. Use a proven layout: keyword-rich H1, short intro, bulleted features, FAQS, and reviews. This not only improves UX but also gives Google more indexable content.
2. Your Titles Are Pretty. Not Powerful.
Creative product names might sound good, but they don’t help with SEO. Search engines rely on keywords that customers type in when searching for products. Optimising title tags is a foundational part of e-commerce SEO services. If your titles don’t reflect buyer queries, your listings stay buried.
3. No One’s Clicking Because Your Meta Sucks
Meta descriptions appear below your title in search results. If they don’t tell shoppers what your product is or why it’s great, no one will click. Fewer clicks tell Google your page isn’t useful, which leads to even lower rankings. Use power words, emotional triggers, and unique selling points. Instead of ‘Black Running Shoes | BrandName’, try ‘Top-Rated Black Running Shoes for Speed & Comfort – Free Shipping!’
4. You Ignored Mobile (Google Didn’t)
Over 70% of product searches in Singapore happen on mobile. Optimise for Core Web Vitals and mobile UX to ensure every product page performs perfectly on any device. Google’s mobile-first indexing makes this a core requirement of technical SEO for product page optimisation. If your product page loads slowly, has a messy layout, or isn’t mobile-friendly, people will leave.
5. You’re Image-Heavy, But SEO-Light
High-quality images are great for selling, but search engines don’t “see” them like humans do. If your product photos don’t have alt text, Google can’t understand what they are and won’t rank your page.
6. No Schema = No Rich Snippets = No Edge
Have you ever noticed that some search results show star ratings, prices, or reviews? That’s called schema markup, and it makes listings stand out. Without it, your product blends in while competitors attract more clicks.
7. Don’t Ignore Technical SEO
Crawlability, canonical tags, and proper pagination matter. Ensures your technical setup helps Google properly understand and rank every variation of your product pages.
7 SEO Fixes to Improve Product Page Rankings
Your product listings don’t have to stay invisible. You can leverage Awebstar to tackle these kinds of mistakes. They have the best class of SEO services in Singapore. Fix these SEO mistakes and rank higher by making smart changes. Here are simple but powerful fixes that can get your pages seen, clicked, and ranked:
1. Write Like a Human, Rank Like a Machine
People don’t want features, they want to know how those features can help them rank high. Rather than listing what your product does, show how it helps the customer. Use natural language and add important keywords so Google can understand your page. Target intent-driven queries like ‘best [product] for [need]’ to match what buyers are searching for. Tailor your content around those intent triggers.
2. Inject Long-Tail FAQS Based on ‘People Also Ask’ and Internal Site Search
Most product pages only focus on title, description, and price. But Google is obsessed with satisfying full intent, and FAQ-rich pages do that beautifully.
Adding intent-driven FAQS helps your product pages:
- Rank for long-tail queries
- Appear in People Also Ask boxes
- Trigger FAQ Schema (rich results)
- Serve users better → reduce bounce rate → boost SEO indirectly
Step 1. Use Google’s “People Also Ask” (PAA) box — type your product keyword and collect relevant FAQS.
Step 2: Add 3–5 Targeted FAQS per Product Page. Place them below the product description, but above the reviews or related products section.
Step 3: Use FAQPage Schema Markup to help Google feature your answers directly in search.
3. Turn Titles & Meta Descriptions Into Conversion Triggers
Most blogs tell you to “add keywords” in titles and descriptions—but that’s table stakes.
At Awebstar, I go a step further: I engineer titles and meta descriptions to drive qualified clicks that convert, not just impressions.
What Works (From Awebstar’s Client Campaigns)
Here’s what we’ve seen consistently boost CTR and engagement in Singapore’s search results:
1. Emotion + Utility + Local Relevance
Before: “Running Shoes – Free Shipping | BrandName”
After: “Run Faster, Go Farther – Top Running Shoes with Free Next-Day SG Delivery”
Why it works: Emotional pull (“Run Faster”), clear benefit (“Top Running Shoes”), and local hook (“Next-Day SG Delivery”).
2. Use Power Words + Intent Modifiers
Words like “top-rated”, “editor’s pick”, “best for oily skin”, or “lightweight & durable” directly match buyer intent.
Singapore users often search with intent-rich modifiers.
I test titles like:
“Lightweight Travel Backpack – Ideal for SG Staycations & Weekend Trips”
3. Meta Descriptions That Tease Value
Instead of restating the title or keyword, give them a reason to click.
“Made for comfort and speed, our best-selling trainers are trusted by 4,000+ Singaporeans. Order by 4 PM for same-day delivery.”
CTR Tip: Mention social proof, urgency, or free perks.
4. Dynamic Title Strategies for Large Catalogues
For marketplaces or large stores, I use templates + modifiers based on user data:
[Product Type] for [Use Case] – [Top Feature] | [Brand/Store]
Example:
“Office Chairs for Back Pain – Ergonomic & Adjustable | SitWell Singapore”
It’s scalable and conversion-driven.
4. Make Google Fall in Love with Your Mobile Site
Most people shop on their phones. If your page is slow or confusing, they’ll leave. Google sees this and ranks you lower. Make sure your site loads fast, looks good, and is easy to use on any device.
5. Use Image Variants to Rank for Long-Tail and Visual Search
Most eCommerce sites use one or two product images, but Google Images and product carousels often show results based on use cases, colours, angles, or real-life context.
This is a huge missed opportunity.
Upload Multiple Image Variants Per Product
A home furniture site uploaded 5–7 images per product, each with:
- Unique alt text tied to buyer searches (e.g., “modern white dining table in HDB flat”)
- Descriptive filenames (e.g., white-dining-table-singapore-small-space.jpg)
- Relevant surrounding copy (captions, structured data)
They started ranking for long-tail queries like:
- “compact white dining table for small SG apartments”
- “Dining set with bench for HDB layout”
6. Use Expiring Offer + Review Schema Dynamically for Recrawling & Rich Result
Most SEOS stop at Product + Review Schema — but here’s the real leverage:
By using Offer Schema with {priceValidUntil} and updating it regularly, you create a “freshness signal” that keeps Googlebot returning. This is especially powerful for:
- Large eCommerce platforms
- Dynamic product listings
- Pages struggling to stay indexed or fresh
If you run a marketplace or have thousands of product pages, automate schema updates using:
- Cron jobs that rewrite priceValidUntil dynamically
- CMS logic that updates the schema JSON-LD in real time
- Scheduled offers and countdowns that match what users see
Forget static schema — use it as a strategic freshness and conversion tool.
That’s how top-ranking product pages earn repeat crawls, win rich snippets, and outrank stale competitors. I’ve seen increased CTR when schema freshness + visual urgency (countdown timers, sale badges, etc.) work together. It adds SEO + UX firepower.
7. Link Like a Strategist, Not a Spammer
Links help Google understand your site. Add links between your product pages, blogs, and categories to create a strong network. This helps both visitors and search engines move around easily.
Bonus strategy: Write blog posts that support your product pages—like ‘Best Yoga Mats for Beginners’—and link internally to your listings. It builds authority and improves keyword reach.
Conclusion
Google priorities updated pages. I use Offer Schema, expiring deals, and rotating review blocks to create freshness signals that prompt regular re-crawling. Your product pages deserve to be seen! If they are hidden on Google, you are missing out on sales. But small changes can make a BIG difference.
Use titles, descriptions, and images so search engines understand your page. Make your website fast and mobile-friendly. Add links and use SEO tools to stay ahead of your competition.
Fixing SEO mistakes is easier than you think—and it helps more people find and buy your products. So, start fixing your site today and watch your rankings and sales grow! For more details, contact Awebstar at +65 6909 9163 and get a chance to speak with their experts.
Chris Mcdonald has been the lead news writer at complete connection. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. Chris is also an author of tech blog Area19delegate. He likes spending his time with family, studying martial arts and plucking fat bass guitar strings.