Quick Actions To Optimise Voice Search For SEO
Mine a rich trove of information through your voice!
Have you ever tried searching data when you were multitasking?
If yes then, it could have been challenging to execute the search when you cannot type. Here lies an opportunity to conduct a voice search that has gained mileage because of the convenience it provides to the users.
Voice search is a thing of forwarding thinking SEO’s, and unprecedented growth has been noticed in the past few years. Here are certain facts that indicate that voice search is going to be the revolutionary wave for which we need to be prepared.
33 million voice first devices were found in circulation by voice labs.
According to a report published by PWC, around 71% of people would use voice assistant rather than typing to search for something.
Google claims the usage of voice search in 50% of the searches conducted online by 2020.
Moreover, Google CEO Sundar Pichai announced that voice searches account for one-fifth of the queries on Google.
Gear up for the next best voice revolution
Looking at the facts mentioned above, it is likely that the number of voice searches is undoubtedly going to speed up in the coming time. Website owners primarily aim to enable customers to find and purchase the products available on their website. It has been noticed that people are using voice searches to gain information so, optimizing your website for voice searches makes for a smart choice.
Get the first mover advantage
Voice search optimized websites stood a better chance to engage their users as there is a difference between the voice searched and typed queries that cause a significant change in the SERPs result.
The introduction of smart speaker devices such as Amazon’s Echo, Google Home, and Apple’s New Home Pad has exploded the voice search growth statistics that suggests that it is undoubtedly going to stay with us for a longer time.
You are advised to implement the digital marketing strategies that would help you stay ahead of everyone in this cut-throat competition.
How does voice search work?
Calling a mobile number from your device and speaking out your query was a picture of voice searches in its infancy. To your surprise, it has, and we have come a long way.
Voice search work on the concept of voice recognition. The speech recognition understands the spoken query and tries to find an online match that best answers the query made by the user.
In the case of mobile phones, the voice search directs the user to a webpage. With smart speakers, the speaker will read the information and come up with an answer that best describes the query.
Do you want your website to rank higher for voice searches?
Searching your query using voice seems to be brief and to the point which demands the content to be easy to comprehend. Here are certain steps to optimize your voice search that would skyrocket your website’s ranking in the SERPs.
Wield the words with eloquence and effect!
Here comes the never-ending quest to master the power of keywords. You are advised to start with keyword research. When it comes to keywords, think about how would you ask a question if you were to type on Google.
If you wish to order Chinese food, you will type “order Chinese food” where Google would come up with the list of nearby Chinese restaurants. However, speaking is a natural way, you may say “from where to order Chinese food”.
So, you need to focus on long tail keywords that are similar to what people ask in voice searches. Since the queries have more of a conversational tone, you should opt for the keywords that are often phrased as questions.
Get your potential customers “Off the Fence” with FAQ pages
You can further source the long tail keywords with the help of FAQ pages. You may have answered questions related to your business a thousand times but, have you ever thought that these can be extremely useful.
You are advised to take notice of these overly simple questions as this leads to the identification of additional long-tail keywords which your website can seek to answer, and you can optimize it in a better way. These will provide valuable content that would help you to optimize the keywords which are genuinely conversational and informative.
Content is the king and that’s certainly true!
Your content plays an important role because what you search comes from Google’s Answer Box that appears at the top called featured snippets. So, optimizing your content well gives you a great benefit.
The answer box responds well to the following queries:
- How-to guides
- Calculations and conversions
- Health (particular symptoms of illnesses)
- Question-based queries
Make sure you provide the best answers to the question.
Develop your “Google My Business”
Many of the voice search queries made on Google are about the places that users wish to visit. Moreover, this is the reason; you need to optimize your local search by updating your local listings and developing your Google My Business.
If a user searches for something in general, Google will instantly track users location and suggest nearby places. Since “near me” is a universal word used most often, Google’s voice search algorithms and go to Google business listings. This makes it essential to list your brand name.
It is vital that you set up your business profile with all the relevant information, including the name of your business, number, email, and address. This will help you rank your website in Google’s local search.
As voice search is gaining considerable traction, it is quite predictable from the recent trends that it is going to stay with us in the long haul. So, staying abreast with the relevant information, online marketers need to refine the old content and verify it is quality to get it aligned with the voice search. It would help them to create a sophisticated and well-optimized voice search content structure.
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